Why Businesses Need a Mobile Responsive Website to Succeed and Increase Sales
Introduction
A mobile responsive website is a website that automatically scales to the device’s screen size without compromising the web page's quality whether being viewed on a PC, tablet device or smart phone.
As the internet grows, the amount of company websites rivalling your business also grow. For a modern company to compete, it a MUST that you must have a website that can capture visitors' interest and help customers to make informed decisions. Although you or a rivalling company may own websites, it might not be converting customers as well as you anticipated when you first designed or purchased it, possibly due to poor design.
A breakdown of the visitors
The following statistics can show how many visitors can be lost by not having a mobile responsive website. In September, it was recorded that 81% of the UK population owned a smartphone (that is approximately 52,358,400 people). Research in the computing industry shows that as of 2016, around 51% of websites are viewed on a mobile or tablet device. That means that if your website is not easily viewable on a mobile device then 51% of your visitors may experience problems. If a visitor finds it difficult to view a website on a mobile device, it is estimated that 61% of them will not return to the website again. This can mean losing potential customers and sales to companies with better designed websites.
A simple example of how your website may be losing visitors
The breakdown below shows how many customers could be lost through not having a
responsive website for a company.
Your visitors per month: 1000
Viewers on mobile or tablet devices: 510
Viewers who will not return because the website is not responsive: 311
Visitors lost per year: 6,120
Visitors who will not return per year: 3,732
As the numbers above show, over 6000 visitors could be lost each year simply by not
having a mobile website. For the simplicity of the maths, imagine a product you sell
on
your website costs £10. That is a potential £60,000 your company could have missed
out
on over a period of a year. A website redesign is starting to sound more appealing
now
isn’t it…?
SEO (Search Engine Optimisation)
Search engines, such as Google, evaluate websites to analyse whether if they are mobile-friendly and could display well on a mobile device. Although Google’s algorithm is considered a secret, it is largely believed that this check hugely influences the search engine ranking on the results page. Simply by having a website that scales well to a mobile phone, you could potentially improve your search engine ranking and display above your competitors. This increases the amount of visitors that your website could receive that your competitor may have previously taken from you.
Conclusion
Mobile responsive design can help drive traffic to your websites, thus potentially increasing your conversion rate. Making an investment now can benefit your sales in the long-term and improve your profits. All website design packages sold by myself incorporate responsive design into them. Contact me for a free quote or any questions concerning your existing website and how it can be improved for you.
